In these challenging economic times you cannot afford to be turning people away at the door.
I recently entered a home that had the original paint, linoleum tile and fixtures throughout the house. The décor might be suitable for a family cottage; the kind your grandfather built back in the day and no one wants to change for nostalgia reasons, but even then you would be pushing your luck. The décor plus the little added extras such as stray doggie kibble and big ball of dog hair that should have had its own collar and identification chip helped this house retail for 29.4% below standard asking price for the area. Needless to say this was a power of sale situation and the bank was looking to simply recover its costs. A better kept home would have undoubtedly spent less time on the market and sold for a better price. Appearances matter in in our society and your home is no exception. The way you present your home to the buying public is a major part of how high a dollar and how quickly your home sells.
Imagine that you are a grocery store owner and you want to sell all your goods. You could choose to be a ‘mom and pop’ shop that only caters to others within your ethnicity or dietary preferences. Exotic fruit, spices and other culinary delights are bundled and heaped in this corner or that. The shelves are stocked with imported treats for young and old alike. There is nothing wrong with this, just keep in mind that although many pairs of feet may pass your busy section of the street, they may feel timid to enter your shop or pass it by altogether.
Now picture yourself in the same square footage but offering a wider selection of goods. Now imagine instead of the glorious touch me/smell me baskets and bins, your goods are now carefully arranged in eye catching displays. All your juiciest fruit/veggies as well as your best grocery store specials are strategically placed by the entrance and store windows to entice every passer-by to come in and see what your store has to offer. Since you cannot buy your entire retail stock from yourself (you wouldn’t be making any profit), you had better bring in a lot of customers.
You need to trust your home staging professional. In our grocery store scenario, the more customers that come in, the greater the chance they will find what they are looking for in your store. If they see one thing they like, odds are they will stay long enough to pick up more items and give you more of their hard earned money. The same is true when you are selling your home. You want to make sure that your real estate listing shows people what your home has to offer. The inside of your home should not just reflect your taste in décor. Your listed property should showcase the layout, spaciousness, light and any eye catching features your home has. For example, your television should not eclipse everything in your living room since you are not selling the t.v. with the house. A staging professional will know the right design tips to ensure the focus is on the greatness of your home and not your stuff.
You need to trust your Realtor. Your Realtor is the real estate professional who knows the business. Even if (s)he has only been a Realtor for a week, (s)he is a trained professional with more experience than you. They understand the strategy behind listing your home at the right price to get as many people as possible to come take a look at your home. This is especially true in these challenging economic times. You want to show potential customers a great price to get as many people as possible excited about catching such a great deal, while quantities last, so to speak.
The Realtor is the one with all the right connections. The Realtor may decide to bring in a professional photographer who will know which lighting to use and which angle to shoot each picture. Your Realtor will oversee the negotiation process to get you the best terms for the sale of your property. Your realtor will also get your listing on mls, in real estate flyers and anywhere else necessary to get your home as much exposure as possible. When selling your home it is best to enlist the help of trained professionals who care just as much about a successful outcome as you do.
By Monique Dayes
©Sold By Style Inc. 2010